Setting a new standard
There are now two types of helmet to choose from. The old style and the new generation, equipped with the Multi-directional Impact Protection System. This is a revolutionary technology, ensuring that a helmet with MIPS provides much better protection than any other helmet on the market. To identify the new generation of helmets, always look out for the little yellow MIPS logo. Risk is a part of life. Choose a helmet that can handle it.
How you fall, if you fall.
Conventional helmets are tested by dropping them vertically onto a rigid surface. MIPS has had 15 years of study and testing in Sweden by some of the world's leading researchers and neurosurgeons, based on a different principle - reality. Because in reality when you fall, your head most often hits the ground at an angle, creating a rotation in the brain, which in turn can cause major damage. With MIPS, the helmet absorbs much of that damaging rotational energy, offering you radically better protection. And if, against all the odds, you do fall vertically onto your head, a helmet with MIPS will protect you just as well as an ordinary helmet.
MIPS imitates the brain's own protection system and sets a new standard.
The secret behind MIPS' unique patent comes from the human brain, which is now into its 150,000th year. The brain is surrounded by a low-friction cushion of cerebrospinal fluid. MIPS imitates the brain's way of protecting itself by giving the helmet its own low-friction layer between the outer shell and the liner, to absorb much of the energy created by an oblique blow to the head. The combination of the brain's own protection and MIPS therefore ensures maximum protection. Very simple and very effective.